The Phamacy PDX
Art Direction | Branding
Collaborated with a team to rebrand and build a new brand guide for The Pharmacy PDX, a local bar in Portland, OR. As the senior art director, I led a team of designers and copywriters in rebranding The Pharmacy. The team created new brand assets, including logos, colors, patterns, typography, and photography, to establish a more consistent brand identity. Our rebranding efforts also extended to redesigning the bar’s menu, signage, and promotional materials, ensuring a cohesive visual language across all customer touchpoints. Additionally, we developed a comprehensive brand guide to maintain consistency.
Meet the Team Behind the Project
Bryce Narrell Canete & Silvanny Walz
Benji Brucker & Peter Yue
J.O. Bradley & Brianna Vasquez
FIR NW
Mia Ramirez Lopez & Kieran Salcedo-Freeman
Art Directors:
Malia Masterson, Ashton Hoffman, Pema Thangzur & Arya Thompson